Why do business angels invest? Uncovering angels’ goals

نویسندگان

چکیده

Despite the increasing importance of business angels (BAs) as crucial players in growth high-potential early-stage startups, their motivations are not fully understood. Many perceptions BAs deviate significantly from more conventional views economic and financial models. To gain a comprehensive understanding BAs’ goals, qualitative techniques marketing consumer behaviour additional lenses (including laddering means-ends chains) were employed to allow currently active articulate goals ways that forced-choice, quantitative methods do achieve. Additionally, determine if entrepreneurs perceive same way see themselves, asked provide perspectives on why choose become angel investors, based experiences with BAs. The findings reveal traditional viewpoints adequately capture depth driving force behind while appear be overly influenced by assumptions about these goals. study also provides valuable insights into relationships hierarchy among relevance each goal. paper ends reflections practical implications this research for BAs, policymakers.

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ژورنال

عنوان ژورنال: Cogent Business & Management

سال: 2023

ISSN: ['2331-1975']

DOI: https://doi.org/10.1080/23311975.2023.2234134